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                   Late July Snacks Does it Again

                   Late July Snacks Photo

Former Chatham founders set out to do for sandwich crackers what they did for potato chips in the 1980's.

Twenty-five years ago the Bernard family, the founders of Cape Cod Potato Chips, Inc., revolutionized the snack food industry by making all-natural potato chips without trans fats, hydrogenated oils, corn syrup, artificial flavors, artificial colors or preservatives. Now with their new company, Late July Organic Snacks, they are hoping to do for mini sandwich crackers what they did for potato chips in the 80s. The company has taken creamy, organic peanut butter and mild, organic cheddar cheese and sandwiched them between mini versions of their already popular Organic Classic Rich Crackers. The result is a pair of delicious new organic snacks that are helping to reinvent the sandwich cracker from an unhealthy, much-maligned, “junk” food into a snack parents can feel good about eating and giving to their kids.

“As a working mother I'm constantly in a position where I need to give my three-year-old a snack on the run, but I'm not willing to sacrifice the quality of the ingredients for convenience,” said Nicole Bernard Dawes, Late July's President and COO. “Our mission is to produce snacks that kids and parents think taste great using simple, responsible, high quality, organic ingredients. We are proud to be the first to offer a mini sandwich cracker, one of America's most popular on-the-go snacks, that fits that bill.”

Like Late July's large sandwich crackers introduced last year, the new Organic Mini Peanut Butter and Classic Rich Sandwich Crackers and Organic Mini Cheddar Cheese and Classic Rich Sandwich Crackers are USDA certified organic. Organic ingredients are grown without the use of dangerous pesticides, chemical fertilizers, genetic engineering, hormones or antibiotics.

And like all their past snack creations, the new mini sandwich crackers contain no artificial flavors, colors or preservatives, no highly refined sweeteners (like corn syrup), no hydrogenated oils and no trans fats. Trans fats have been linked to an increase in heart disease and obesity. In September 2002, the Institute of Medicine of the National Academies issued a report stating that there is no safe level of trans fats, which have become a common ingredient in hundreds of popular foods and are found in the majority of conventionally processed snack foods.

The peanut butter is made by roasting and grinding organically grown Valencia peanuts. The aged, mild, organic cheddar cheese comes from select organic dairy farms where healthy cows eat only organic feed and are never given growth hormones or antibiotics. The flaky, buttery rich crackers are made with organic, soft, red winter wheat. The peanut butter sandwich crackers are vegan and the cheddar cheese are lacto (dairy) vegetarian.

The new products are available nationally in natural products stores, gourmet stores and supermarkets. Visit www.latejuly.com for a complete list of stores. The Organic Mini Sandwich Crackers are available in 5-oz boxes and 1.125-oz snack packs. Suggested retail price is $3.69 for the 5-oz boxes and 99¢ for the individual bags.

About Late July Organic Snacks:

Since launching Cape Cod Potato Chips, Inc. and Chatham Village Foods, Inc. in the 80s and 90s, the Bernard family of Cape Cod, MA, has been dedicated to providing families with the best-tasting, all-natural snacks in the world. Today, the greater availability of organic ingredients has allowed them to bring that dedication to a higher level with their new company, Late July Organic Snacks. The father-daughter team of Steve Bernard, Chairman and CEO, and Nicole Bernard Dawes, President and COO, owns and operates Late July Organic Snacks. For further information, please contact: Late July Organic Snacks, www.latejuly.com or 888-85-SNACK.

Nicole Bernard Dawes and Steve Bernard are available for interviews. Product samples are available upon request.

 

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